Just How Powerful Are Online Reviews?
This generation has truly advanced in the field of technology and companies all over the world has taken their business marketing to the internet which has given birth to online reviews. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. The first thing you can pick up from online reviews are the honesty of companies in how they do business because they do not fear that their clients might give a bad testimony against them. But of course this is a very competitive world and other companies take it to the next level by asking friends to write an online review about their business so you better be vigilant enough to spot testimonies that are legit and those that are not. There will always be evil and deceit in this world, but these reviews are still a good means for you to get a better idea of what a certain company is all about and how they operate which will help in your decision-making process. If you are skeptical about a certain review if it is fake or legit, just check the author. If a certain author is somewhat overdoing the whole online review thing for a specific company then he or she is most definitely a fake one who was probably paid by the company to say such nice things.
First you have to open up a search engine and find the company whose services you want to hire or product you want to purchase. You need to open up a few of the search engine results to spot the fake or true reviews. Look up the reviews about the company and take a good look at the names of the people who made the testimonies because if their name appears again on another set of online reviews about the same company then you can bet it is a fake online review written by someone paid by the company. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. Although this may sound like such a deceitful act, its not really as bad as it sound because some companies just want to make sure that their name is not stained and they won’t lose customers due to a lousy review.
It would be a very smart move for a consumer to mention to the company that you have availed their services due to a certain online review you have read. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. This way, when they give you the services, the company will aim to do their best because they will fear that you might give them a bad review.
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