Inbound marketing is time-intensive. As well, it takes much domain knowledge. It can be challenging for businesses to spend the time and internal resources critical to learning and implementing search engine optimization and social media (to name only two) campaigns by themselves. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Right Fit
Working with a firm that will redesign your website won’t fetch you more visitors. Web design and inbound marketing agencies may seem the same, and while they are certainly connected, they work with two totally different skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to look for an inbound marketing agency that has the very capabilities that inch you closer to your marketing objectives.
Clarity of Process
Content creation abilities and social media case studies are a must, but the larger contribution an inbound marketing agency can make to its clients’ success, lies in its expertise in creating a comprehensive strategy out of smaller inbound techniques. More importantly, these agencies need to be able to explain their methodology to their potential clients as thoroughly as possible. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
Peppering your potential agency’s pitch should be such words as “analytics,” “metrics,” “benchmarks” and other terms similar. Developments made toward your goals must to be measured at each step of the way, and a good inbound marketing agency will be able to monitor all campaigns and update you on their performance regularly. You are hiring these professionals because you want certain things achieved with the campaign. Scientific data are what you need to know if they’re doing their job.
Project Management Prowess
Inbound marketing is driven by the creation of quality content meant for your dream prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They exist in your world because there are things they have to do for you to make your life easier.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? What can you say about their own social media presence? Are the landing pages on their site optimized, and do they offer quality content on every page? A great inbound marketing agency must be its own emulation-worthy case study.