Google’s 200 Search Motor Position Variables!

How did this record get begun? Nicely, evidently Mr Google, Matt Cutts, talked about at PubCon not too long ago that there are in excess of 200 variables in the Google algorithm. So the individuals at the WebmasterWorld set themselves a challenge to record them all.

Right here is what has been bundled so significantly:


  • Age of area
  • Background of area
  • Keyword phrases in area identify
  • IP deal with of area
  • Locale of IP deal with / Server


  • HTML structure
  • Use of Headers tags
  • URL path
  • Use of exterior CSS / JavaScript data files

Written content

  • Keyword density of website page
  • Keyword phrases in Title Tag
  • Keyword phrases in Meta Description (Not Meta Keyword phrases)
  • Keyword phrases in header tags (H1, H2 and so on)
  • Keyword phrases in physique text
  • Freshness of information

For each Inbound Hyperlink

  • Good quality of website inbound linking
  • Good quality of web website page inbound linking
  • Age of web site
  • Age of web website page
  • Relevancy of page’s information
  • Locale of website link (Footer, Navigation, Entire body text)
  • Anchor text of website link
  • Title attribute of website link
  • ALT tag of visuals linking
  • Country particular best degree area
  • Authority of best degree area (.edu, .gov)
  • Locale of server
  • Authority back links (CNN, BBC, and so on)

Cluster of Hyperlinks

  • Uniqueness of class C IP deal with

Inner Cross Linking

  • Quantity of interior back links to website page
  • Locale of website link on website page
  • Anchor text of To start with text website link


  • More than optimisation
  • Acquiring back links
  • Advertising back links
  • Remark spamming
  • Cloaking
  • Concealed text
  • Duplicate information
  • Keyword stuffing
  • Handbook penalties


  • JavaScript back links
  • No stick to back links


  • Functionality / Load of a web site
  • Velocity of Javascript


  • XML Sitemap (Aids the crawler but doesn’t aid rankings)
  • PageRank (Basic indicator of page’s general performance)

Extra articles

So, if you are new to SEO this is a wonderful checklist to get you begun. What factors have been skipped? Sense cost-free to increase to the record in our feedback section beneath.